Privacy Policy

Last Updated: March 1, 2019

Schraft’s 2.0, LLC (“Schraft’s,” “we,” “us,” or “our”) created this privacy policy (“Privacy Policy”) because we want you to know about how information you provide to us is used and shared. In this Privacy Policy, “you” and “your” refer to individuals that visit our Website. This Privacy Policy only applies to information collected from you via our Website located at (“Website”).

As further described on the Website, Schraft’s operates an online pharmacy for fertility drugs including fulfilling, and delivering prescriptions, and providing related services (collectively, the “Services”). Our Notice of HIPAA and Privacy Practices describes how your protected health information (“PHI”) and other personal information is collected, used and disclosed in connection with the Services.

Acceptance of Terms

By visiting our Website, you are agreeing to the terms of this Privacy Policy and the terms and conditions of the Terms of Use, which are hereby incorporated by reference. Capitalized terms not defined in this Privacy Policy shall have the meaning set forth in our Terms of Use.

International Visitors to our Website

The Website is operated by Schraft’s in the United States (US). If you are located outside of the US, please be aware that any information you provide to us may be transferred to, processed, maintained, and/or used on computers, servers, and systems located in the US and other jurisdictions where the data protection laws may not be as protective as those in your home country.

Information We Collect and How We Use It

Contact Information

We collect contact information on our Website, which typically includes your name, email address, and any information you choose to provide in messages to us (e.g., via the Contact Us page).  We use contact information to respond to your inquiries and provide you with requested information. If you choose to use our Services, then we may use your contact information to provide and administer  the Services.

From Your Activity

In an ongoing effort to improve the Website, we may automatically collect certain information regarding the activity of visitors to our Website. This information include the device from which you access the Website, your IP addresses, browser type and language, referring and exit pages and URLs, date and time, amount of time spent on particular pages, what sections of the Website you visit, and similar information concerning your use of the Website.

From Cookies

Cookies are small packets of data that a Website stores on your computer’s hard drive so that your computer will “remember” information about your visit. If you do not want us to place a cookie on your hard drive, you may be able to turn that feature off on your computer or mobile device. Please consult your Internet browser’s documentation for information on how to do this. However, if you decide not to accept cookies from us, the Website may not function properly.

Third-Party Analytics

We use one or more third–party analytics services (such as Google Analytics) to evaluate your use of the Website, compile reports on activity (based on their collection of IP addresses, Internet service provider, browser type, operating system and language, referring and exit pages and URLs, data and time, amount of time spent on particular pages, what sections of the Website you visit, number of links clicked while on the Website, search terms and other similar usage data), and analyze performance metrics. These third parties use cookies and other technologies to help collect, analyze and provide us the reports. By visiting and using the Website, you consent, to the extent permitted under applicable law, to the processing of data about you by these analytics providers in the manner and for the purposes set out in this Privacy Policy. For more information on these third parties, including how to opt out from certain data collection, please visit  the sites below. Please be advised that if you opt out of any service, you may not be able to use the full functionality of the Websites.

Google Analytics:

Information Collected by or Through Third-Party Advertisers/Remarketers

We may share information about you with third parties, including, but not limited to, advertising and remarketing providers, or other partners, for purposes of personalizing or otherwise understanding how you engage with ads or other content, and generating leads. These third parties may use cookies, pixel tags (also called web beacons or clear gifs), or other technologies to collect information in furtherance of such purposes, including to tailor, target (i.e., behavioral, contextual, retargeting, and remarketing), analyze, report on, and/or manage advertising campaigns or other initiatives. For example, when a browser visits a site, pixel tags enable us and these third-parties to recognize certain cookies stored within the browser to learn which ads or other content (such as content within our emails to you) bring a user to a given site. In addition, we may receive information from these third parties, including through their service providers, such as details regarding business leads.

Below is a list of advertising/remarketing providers that we use; however, such list may be subject to change based on the campaigns that we run. You may use the accompanying links to learn more about such providers and, if available, how to opt-out from their targeted ads or other personalization features. Please note you will not necessarily be opted-out of advertising or content generally; you may still receive generic ads or content.

In addition, you may opt-out of interest-based advertising by participating providers by visiting and for details on how to do so.

Facebook Custom Audience:

Aggregate Data

In an ongoing effort to better understand our users and the Website, we might analyze your information in aggregate form to operate, maintain, manage, and improve the Website. This aggregate information does not identify you personally. We may share this aggregate data with our affiliates, agents, and business partners. We may also disclose aggregated user statistics in order to describe our products and services to current and prospective business partners and to other third parties for other lawful purposes.

Sharing with Third Parties

We may engage other companies and individuals to perform certain business-related functions on our behalf. Examples may include marketing assistance and website hosting services. These other companies will have access to the personal information only as necessary to perform their functions and to the extent permitted by law. We may also share your personal information with any of our parent companies, subsidiaries, affiliates, or other companies under common control with us for the purposes described herein.

Business Transfers

In the event of a merger, dissolution or similar corporate event, or the sale of all or substantially all of our assets, we expect that the information that we have collected, including personal information, would be transferred to the surviving entity in a merger or the acquiring entity. All such transfers shall be subject to our commitments with respect to the privacy and confidentiality of such personal information as set forth in this Privacy Policy.

Disclosure to Public Authorities

We are required to disclose personal information in response to lawful requests by public authorities, including for the purpose of meeting national security or law enforcement requirements. We may also disclose personal information to other third parties when compelled to do so by government authorities or required by law or regulation including, but not limited to, in response to court orders and subpoenas.

Personal Information Rights

You have the right to access, correct, amend, or delete your personal information by sending an email to us at with “Privacy Policy” in the subject line. Please allow us a reasonable time to respond to your request.

Opt Out for Direct Marketing

You may opt out at any time from the use of your personal information for direct marketing purposes by sending us an email at

Where provided, you may also manage your receipt of marketing communications by clicking on the “Unsubscribe” link located on the bottom of a Schraft’s marketing email and following the instructions found on the page to which the link takes you.

You cannot opt out of receiving transactional or administrative e-mails. Where you have opted out of direct marketing as set forth herein, please allow us a reasonable time to process your request.

Retention of Personal Information

We will retain your personal information in a form that identifies you only for as long as it serves the purpose(s) for which it was initially collected as stated in this Privacy Policy, subsequently authorized, or as allowed under applicable law.

How We Protect Your Information

We take the security and privacy of personal information collected pursuant to this Privacy Policy very seriously. Accordingly, we will implement reasonable and appropriate security measures to protect your personal information from loss, misuse and unauthorized access, disclosure, alteration and destruction, taking into account the risks involved in processing and the nature of such data, and comply with applicable laws and regulations.


We do not knowingly collect personal information from children under the age of 13 through the Website. If you are under 13, please do not give us any personal information. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children to never provide us Personal Information. If you have reason to believe that a child under the age of 13 has provided personal information to us, please contact us, and we will endeavor to delete that personal information from our databases.

California Privacy Rights

Pursuant to Section 1798.83 of the California Civil Code, residents of California have the right to obtain certain information about the types of personal information that companies with whom they have an established business relationship (and that are not otherwise exempt) have shared with third parties for direct marketing purposes during the preceding calendar year, including the names and addresses of those third parties, and examples of the types of services or products marketed by those third parties. If you wish to submit a request pursuant to Section 1798.83, please contact Schraft’s via email

Schraft’s does not monitor, recognize, or honor any opt-out or do not track mechanisms, including general web browser “Do Not Track” settings and/or signals.

External Websites

The Website may contain links to third party websites. Schraft’s has no control over the privacy practices or the content of websites operated by any business partners, advertisers, sponsors, or other websites to which we provide links. As such, we are not responsible for the content or the privacy policies of those third party websites. You should check the applicable third party privacy policy and terms of use when visiting any other websites.

Changes to This Privacy Policy

This Privacy Policy is effective as of the date stated at the top of this Privacy Policy. We may change this Privacy Policy from time to time, and will post any changes on the Website as soon as they go into effect. By using the Website after we make any such changes to this Privacy Policy, you are deemed to have accepted such changes. Please refer back to this Privacy Policy on a regular basis.

How to Contact Us

If you have questions about this Privacy Policy, please contact:
Corporate Compliance Officer
3 Wing Drive, Suite 102, Cedar Knolls, NJ 07927
+1 855.724.7238

Copyright 2019 Schraft’s 2.0, LLC. All rights reserved.